McGraw-Hill wanted to refresh their website for better usability and engagement of their robust online collection of award-winning science material for college students.
AccessScience is an authoritative and dynamic online resource that contains incisively written, high-quality reference material that covers all major scientific disciplines. An award-winning gateway to scientific knowledge, it offers links to primary research material, videos and exclusive animations, plus specially designed curriculum maps for teachers. With these and other online features, AccessScience is continually expanding the ways it can demonstrate and explain core, trustworthy scientific information in a way that inspires and guides users to deeper knowledge.
We engaged with the AccessScience team in two phases – the first being a high level redesign for quick user engagement, the second being a complete redesign for user experience and visual design for moving to a new technical platform beginning with an eye-tracking usability study at a Tobii Technology lab. The resulting design was easy and engaging for students to browse and search for scientific material.