Erin is a creative director, designer, and innovator. She creates experiences that engage, educate and delight. Erin wanted to bring the best of design and technology together whereby using empathy people are the central focus – she created Design for People.
Erin leads the creation of branding, campaigns, digital learning solutions, innovative apps, websites, and content for online and offline media. She’s worked with leaders in health, learning, finance, innovation, science and technology.
For Adweek and IBM Watson, she created animated microlearning for marketing professionals that shows how artificial intelligence can be used in advertising and the creative process. She directed the creation of a series of engaging online training courses in emergency management for WMATA (Washington Area Metropolitan Transportation Authority)
For AARP, Erin led the user experience strategy for the newly elevated channel for Family Caregiving. The new digital experience helps empower caregivers with information and resources as they take care of their loved ones.
For Food and Drug Food and Drug Administration Center for Tobacco Products, Erin directed the digital and creative work for the nation’s first public awareness campaign for the prevention smokeless tobacco use. The campaign was geo-targeting for rural youth.
For the Congress of Neurological Surgeons, she led the brand refresh and design for their mobile and web apps, including Nexus, a crowd-sourced learning/performance support portal for neurosurgeons.
For The George Washington University, she directed the user experience and creative design for website and infographics for Face the Facts USA, an election-year voter engagement initiative.
Erin has won Telly, Web Marketing Association, GovTek, Webby, Forbes Best of the Web, Omni, Brandon Hall, and Horizon awards.
Erin learned the excitement of bringing new products to market when she started her career at Rosetta Stone in its early product days. She has experience with and an affinity for technical innovation and early stage start-ups. Erin holds a Bachelor of Fine Arts with Distinction from James Madison University.
Erin mentors students in the Women’s Entrepreneurial Leadership Mentorship program at The George Washington University School of Business. When she’s not delighting clients and bringing in new work, she enjoys being with her amazing family, biking, practicing yoga, and dreaming of her next big adventure.