Design for People is a team of strategists, marketers, designers, instructional designers, and technologists who are leaders in their craft and passionate about creating great solutions. Team members are carefully chosen on a project basis to meet the specific areas of expertise, style, and business nature to satisfy the project needs.

We love what we do and it shows in our work.

Erin Daniels

Erin Daniels. Founder and CEO
Digital and Creative Director

Erin is a creative strategist, digital product innovator and architect of teams that foster smart, creative thinking and create award-winning work. She founded Design for People to advocate for a people-centric approach to customer experience.

Erin lightheartedly describes her design focus and tech background as being “ambidextrous”. She wanted to bring the best of technology and design together with empathy, so she created Design for People. Erin is personally involved with all projects at Design for People.

Erin brings 18 years of experience to Design for People, where she leads the creation and optimization of digital solutions, promotional campaigns and advertising, and content for a wide range of media and online training. Erin has worked with great brands including Intel, Capital One, The Limited Brands, McGraw-Hill Education, PBS, comScore, Home Depot, and several Federal Government and DoD agencies. Her award-winning teams have won Telly, Web Marketing Association, GovTek, Webby, Forbes Best of the Web, Omni, Brandon Hall, and Horizon awards.

Erin learned the excitement of bringing new products to market when she started her career at Rosetta Stone in its early product days. She has hands-on experience with early stage start-ups and enjoys innovating with new technologies. Erin holds a Bachelor of Fine Arts with Distinction from James Madison University in Harrisonburg, Virginia. When she’s not delighting clients and bringing in new work, she enjoys being silly with her two amazing boys, running, practicing yoga, and dreaming of her next sailing vacation.

Join our team

We’re always looking for talented people who want to collaborate and help others. Please tell us about your career interests and send your resume to