Tom is a former CNN journalist who leads efforts to help leaders and organizations express themselves in creative, unexpected ways. At Design for People he builds eloquent themes and storylines that support disciplined communication, and develops material for clients ranging from product names, to web and marketing content, to white papers.
Tom has helped lead creative agencies for many years, including Solid State Information Design, a Seattle marketing consultancy with a nationwide clientele, and ZAAZ, a website design firm where he developed interactive projects for Converse, Tommy Bahama, Weyerhaeuser, and National Geographic. Some of Tom’s recent or current work includes projects for Microsoft, Visa, the US Food and Drug Administration, the Nellie Mae Education Foundation, and leading universities. For George Washington University in Washington, DC he directed Face the Facts USA, an election-year voter engagement initiative. His writing on behalf of clients has appeared on CBSNews.com, POLITICO, CipherBrief.com, in the UK Telegraph, and in the Christian Science Monitor.
A broadcast news career preceded Tom’s corporate work. He was a producer and editorial supervisor for CNN and an anchorman and reporter in New England local television news. He has written for the Harvard Business Review, advises the Electronic Journalism Arts Program at Vermont’s Lyndon State College, and holds a degree in government from Dartmouth College.