{"id":1995,"date":"2020-06-30T17:11:35","date_gmt":"2020-06-30T21:11:35","guid":{"rendered":"https:\/\/dfpdigital.com\/?page_id=1995"},"modified":"2023-10-18T22:20:21","modified_gmt":"2023-10-19T02:20:21","slug":"approach","status":"publish","type":"page","link":"https:\/\/dfpdigital.com\/about\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>What is empathic design? Our idea of a movement \u2013 our creative, passionate response to everything that\u2019s gone awry with digital design.<\/p>\n<p>It\u2019s an aesthetic. A point of view that says: We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.<\/p>\n<ul>\n<li>Where digital today intimidates users, we set out to give comfort.<\/li>\n<li>Where it feels adversarial, we mean to be the user\u2019s ally.<\/li>\n<li>Where it disenfranchises people, we seek to empower them.<\/li>\n<\/ul>\n<p>We believe when you make users comfortable, they keep coming back. And that empathy in digital work is not only the proper thing, but the profitable thing.<\/p>\n<p>Empathic design informs every <a href=\"https:\/\/dfpdigital.com\/our-work\/\">Design for People project<\/a>. Look for it in every pixel, every comma, every creative choice. Use it to drive greater loyalty with customers. Deeper relationships with employees.<\/p>\n<p>Learn more about our empathic design approach at <a href=\"https:\/\/empathicdesign.com\/\" target=\"_blank\" rel=\"noopener\">The Empathic Design Institute<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/empathy-crop-1-200x120.jpg.webp 200w, https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/empathy-crop-1-400x240.jpg.webp 400w, https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/empathy-crop-1.jpg.webp 600w\" sizes=\"(max-width: 800px) 100vw, 400px\" type=\"image\/webp\"><img decoding=\"async\" width=\"600\" height=\"360\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/empathy-crop-1.jpg\" alt=\"\" class=\"img-responsive wp-image-2408 webpexpress-processed\" srcset=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/empathy-crop-1-200x120.jpg 200w, https:\/\/dfpdigital.com\/wp-content\/uploads\/empathy-crop-1-400x240.jpg 400w, https:\/\/dfpdigital.com\/wp-content\/uploads\/empathy-crop-1.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 400px\"><\/picture><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#0b4c52;--awb-backgroundcolor:#f1f8f7;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"4000\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cThe best way to connect with people is to care enough to understand how they feel and what they want to accomplish.\u201d<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Erin Hunter, Founder and CEO<\/strong>, <span>Design for People<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-right:60px;--awb-padding-left:60px;--awb-background-image:linear-gradient(45deg, var(--awb-color5) 0%,var(--awb-color7) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:20px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-text-color:#ffffff;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Empathic design has five principles.<\/h2><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-5 fusion-content-boxes-1 content-boxes-icon-on-side content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-body-color:#000000;--awb-title-color:#ca182e;--awb-iconcolor:#ca182e;--awb-hover-accent-color:#ca182e;--awb-circle-hover-accent-color:transparent;--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#ca182e;--awb-content-padding-left:120px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-slide fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/1.png.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/1.png\" width=\"100\" height=\"100\" alt=\"1\" class=\"webpexpress-processed\"><\/picture><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:120px;\">Be mindful. <\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Every design element is chosen for a good reason. Every aspect of the piece supports user success.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#ca182e;--awb-content-padding-left:120px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-slide fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2.png.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/2.png\" width=\"100\" height=\"100\" alt=\"2\" class=\"webpexpress-processed\"><\/picture><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:120px;\">Be transparent. <\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>The user gets your motive and agenda. No misdirection or subterfuge.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#ca182e;--awb-content-padding-left:120px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-slide fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/3.png.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/3.png\" width=\"100\" height=\"100\" alt=\"3\" class=\"webpexpress-processed\"><\/picture><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:120px;\">Take the user\u2019s side.<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>We intuit the user\u2019s needs and priorities. We design experiences that satisfy, with values and features that reinforce confidence.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#ca182e;--awb-content-padding-left:120px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-slide fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/4.png.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/4.png\" width=\"100\" height=\"100\" alt=\"4\" class=\"webpexpress-processed\"><\/picture><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:120px;\">Be pleasing.<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Classic design is always simple and memorable. We reinforce clear wayfinding, clear language, clear and quick outcomes.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;--awb-iconcolor:#ca182e;--awb-content-padding-left:120px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon icon-hover-animation-slide fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div aria-hidden=\"true\" class=\"image\"><picture><source srcset=\"https:\/\/dfpdigital.com\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/5.png.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/5.png\" width=\"100\" height=\"100\" alt=\"5\" class=\"webpexpress-processed\"><\/picture><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;padding-left:120px;\">Be easy.<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>The user\u2019s path to a high-value result is always evident. People get there without conscious decoding or consideration.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:20px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2>Branding &amp; Creative<\/h2>\n<h2>Online Learning<\/h2>\n<h2>Apps &amp; Websites<\/h2><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--awb-bg-color:rgba(0,0,0,0);--awb-bg-color-hover:rgba(0,0,0,0);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color8);\"><h3>We may learn, work, buy and sell at a distance, but we all want positive contact.<\/h3>\n<p>Design for People supplies the rarest element in digital design: a human touch in a chilly point-and-click world. We bake it into brand strategy, apps and websites,\u00a0 eLearning, smart marketing and media planning, and everything you need for success.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/dfpdigital.com\/expertise\/\"><div class=\"awb-button-text-transition\"><span class=\"fusion-button-text\">Expertise<\/span><span class=\"fusion-button-text\">Expertise<\/span><\/div><i class=\"fa-arrow-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color6);border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #def2f0;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2>Work that makes a difference.<\/h2><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:20px;--awb-padding-left:30px;--awb-bg-color:rgba(0,0,0,0);--awb-bg-color-hover:rgba(0,0,0,0);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color8);\"><h3>Case studies of the work we\u2019re most proud of.<\/h3>\n<p>One way or another they changed the ways an organization connects with people.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/dfpdigital.com\/our-work\/\"><div class=\"awb-button-text-transition\"><span class=\"fusion-button-text\">Our Work<\/span><span class=\"fusion-button-text\">Our Work<\/span><\/div><i class=\"fa-arrow-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:0px;--awb-padding-bottom:40px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-medium:0px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-custom10);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-lottie fusion-lottie-1\" data-id=\"1\"><div class=\"fusion-lottie-animation\" data-path=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/dfp-marque-v2.json\" data-loop=\"1\" data-reverse=\"0\" data-speed=\"1\" data-trigger=\"viewport\" data-start_point=\"0\" data-end_point=\"100\" data-animationoffset=\"top-mid-of-view\"><lottie-player loop=\"1\" speed=\"1\"><\/lottie-player><\/div><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-font-size:28px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">Build Better Lines of Connection.<\/h3><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-custom10);--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:#f01024;--button_gradient_bottom_color_hover:#f01024;\" target=\"_self\" data-hover=\"text_slide_up\" title=\"Contact Us\" aria-label=\"Contact Us\" href=\"..\/contact\"><div class=\"awb-button-text-transition\"><span class=\"fusion-button-text\">Get in Touch<\/span><span class=\"fusion-button-text\">Get in Touch<\/span><\/div><i class=\"fa-arrow-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2259,"parent":66,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Approach - Design for People - Digital creative agency where people come first<\/title>\n<meta name=\"description\" content=\"We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfpdigital.com\/about\/approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Approach - Design for People - Digital creative agency where people come first\" \/>\n<meta property=\"og:description\" content=\"Empathic design informs every Design for People project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfpdigital.com\/about\/approach\/\" \/>\n<meta property=\"og:site_name\" content=\"Design for People\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T02:20:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Approach - Design for People - Digital creative agency where people come first\" \/>\n<meta name=\"twitter:description\" content=\"Empathic design informs every Design for People project.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/\",\"url\":\"https:\/\/dfpdigital.com\/about\/approach\/\",\"name\":\"Approach - Design for People - Digital creative agency where people come first\",\"isPartOf\":{\"@id\":\"https:\/\/dfpdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg\",\"datePublished\":\"2020-06-30T21:11:35+00:00\",\"dateModified\":\"2023-10-19T02:20:21+00:00\",\"description\":\"We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.\",\"breadcrumb\":{\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dfpdigital.com\/about\/approach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage\",\"url\":\"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg\",\"contentUrl\":\"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg\",\"width\":2000,\"height\":750,\"caption\":\"Cooking with love. Female hands holding dough in heart shape\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dfpdigital.com\/about\/approach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dfpdigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\",\"item\":\"https:\/\/dfpdigital.com\/about\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dfpdigital.com\/#website\",\"url\":\"https:\/\/dfpdigital.com\/\",\"name\":\"Design for People\",\"description\":\"Digital creative agency where people come first\",\"publisher\":{\"@id\":\"https:\/\/dfpdigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dfpdigital.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dfpdigital.com\/#organization\",\"name\":\"Design for People Inc\",\"url\":\"https:\/\/dfpdigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dfpdigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dfpdigital.com\/wp-content\/uploads\/dfp-logo-black-250-72.png\",\"contentUrl\":\"https:\/\/dfpdigital.com\/wp-content\/uploads\/dfp-logo-black-250-72.png\",\"width\":250,\"height\":40,\"caption\":\"Design for People Inc\"},\"image\":{\"@id\":\"https:\/\/dfpdigital.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Approach - Design for People - Digital creative agency where people come first","description":"We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfpdigital.com\/about\/approach\/","og_locale":"en_US","og_type":"article","og_title":"Approach - Design for People - Digital creative agency where people come first","og_description":"Empathic design informs every Design for People project.","og_url":"https:\/\/dfpdigital.com\/about\/approach\/","og_site_name":"Design for People","article_modified_time":"2023-10-19T02:20:21+00:00","og_image":[{"width":2000,"height":750,"url":"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Approach - Design for People - Digital creative agency where people come first","twitter_description":"Empathic design informs every Design for People project.","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfpdigital.com\/about\/approach\/","url":"https:\/\/dfpdigital.com\/about\/approach\/","name":"Approach - Design for People - Digital creative agency where people come first","isPartOf":{"@id":"https:\/\/dfpdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage"},"image":{"@id":"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage"},"thumbnailUrl":"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg","datePublished":"2020-06-30T21:11:35+00:00","dateModified":"2023-10-19T02:20:21+00:00","description":"We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.","breadcrumb":{"@id":"https:\/\/dfpdigital.com\/about\/approach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfpdigital.com\/about\/approach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dfpdigital.com\/about\/approach\/#primaryimage","url":"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg","contentUrl":"https:\/\/dfpdigital.com\/wp-content\/uploads\/feature-empathy.jpg","width":2000,"height":750,"caption":"Cooking with love. Female hands holding dough in heart shape"},{"@type":"BreadcrumbList","@id":"https:\/\/dfpdigital.com\/about\/approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dfpdigital.com\/"},{"@type":"ListItem","position":2,"name":"About","item":"https:\/\/dfpdigital.com\/about\/"},{"@type":"ListItem","position":3,"name":"Approach"}]},{"@type":"WebSite","@id":"https:\/\/dfpdigital.com\/#website","url":"https:\/\/dfpdigital.com\/","name":"Design for People","description":"Digital creative agency where people come first","publisher":{"@id":"https:\/\/dfpdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfpdigital.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dfpdigital.com\/#organization","name":"Design for People Inc","url":"https:\/\/dfpdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dfpdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/dfpdigital.com\/wp-content\/uploads\/dfp-logo-black-250-72.png","contentUrl":"https:\/\/dfpdigital.com\/wp-content\/uploads\/dfp-logo-black-250-72.png","width":250,"height":40,"caption":"Design for People Inc"},"image":{"@id":"https:\/\/dfpdigital.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/pages\/1995"}],"collection":[{"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":43,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/pages\/1995\/revisions"}],"predecessor-version":[{"id":3669,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/pages\/1995\/revisions\/3669"}],"up":[{"embeddable":true,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/pages\/66"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/media\/2259"}],"wp:attachment":[{"href":"https:\/\/dfpdigital.com\/wp-json\/wp\/v2\/media?parent=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}