{"id":3822,"date":"2023-12-14T17:15:12","date_gmt":"2023-12-14T22:15:12","guid":{"rendered":"https:\/\/dfpdigital.com\/?p=3822"},"modified":"2023-12-14T17:15:12","modified_gmt":"2023-12-14T22:15:12","slug":"the-power-of-women-in-2023","status":"publish","type":"post","link":"https:\/\/dfpdigital.com\/the-power-of-women-in-2023\/","title":{"rendered":"The Power of Women in 2023"},"content":{"rendered":"
It’s no secret that this year women have taken the entertainment industry by storm. The year of 2023 welcomed Greta Gerwig\u2019s Barbie<\/em>, Taylor Swift\u2019s The Eras Tour, Sofia Coppola\u2019s Priscilla,<\/em> and Beyonc\u00e9\u2019s Renaissance World Tour, and they, amongst many others, have catapulted the cultural discussion into addressing the importance of female representation in media and entertainment. Women artists have even taken over the recent 2024 Grammy nominations, with almost unprecedented amounts of female singers and artists being nominated \u2013 the coveted Album of the Year category only included one male artist. The impact of these female-led trends seen throughout multiple industries emphasizes the existence of a significantly under-served\u00a0 market within the entertainment industry as a whole, even though women actually hold more buying power in these markets. \u00a0According to CNN<\/a>, \u201cWomen control or influence over 80% of consumer spending. The secret is how to tap into that.\u201d<\/p>\n The year of 2023 has ignited a larger conversation, and a sense of growing optimism, surrounding the necessity for women to be able to occupy spaces and industries historically led by men \u2013 and above all, it is bringing to light the spending power that women have always held. Taylor Swift\u2019s Eras tour not only created a larger sense of community for women, but the economic boost to businesses in the cities she\u2019s visited has proven that markets catered to women are both profitable and necessary. \u00a0Kristina Chiappetta, executive strategy director at Landor & Fitch, as quoted by CNN<\/a>, said, \u201cI think what we\u2019re seeing right now is that women are not to be underestimated. They lift up economies and that impact is not to be overlooked. But brands haven\u2019t been talking to them in their language for a really long time.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div> In late July, I drove from Montana to Seattle to see Ms. Taylor Swift perform live during her Eras tour, where I experienced the sparkliest spectacle I have ever witnessed in my life, and where her enthusiastic fans (often referred to as \u201cSwifties\u201d) literally caused record-breaking seismic activity from their ecstatic jumping and dancing, in what is now referred to as the \u201cSwift Quake<\/a>.\u201d<\/p>\n<\/div><\/div><\/div>Forever Swifties<\/h2>\n