The Key Ingredient: Empathic Design

What is empathic design? Our idea of a movement – our creative, passionate response to everything that’s gone awry with digital design.

It’s an aesthetic. A point of view that says: We empathize with what people want, and we deliver it in resonant ways. Ways true to your brand that manufacture business value.

  • Where digital today intimidates users, we set out to give comfort.
  • Where it feels adversarial, we mean to be the user’s ally.
  • Where it disenfranchises people, we seek to empower them.

We believe when you make users comfortable, they keep coming back. And that empathy in digital work is not only the proper thing, but the profitable thing.

Empathic design informs every Design for People project. Look for it in every pixel, every comma, every creative choice. Use it to drive greater loyalty with customers. Deeper relationships with employees.

Learn more about our empathic design approach at The Empathic Design Institute.

Interested in how we can bring empathic design into your project? View our services.

“The best way to connect with people is to care enough about them to understand how they feel and what they want to accomplish.”

Erin Hunter,
Founder and CEO
Design for People

Empathic design has five principles.

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