Branding & Creative
We invest in understanding your unique audiences, so your brand becomes a gripping story. Our talented writers and graphic artists make the story real. We map strategic intent beforehand, and deploy multi-channel, precisely tracked marketing campaigns.
Love’s in the Technical Lexicon
We invest in understanding your unique audiences. We map their personas, needs and probable persuasive points. The Design for People branding process results in more than a logo and color palette. As a business serving customers – and as an employer inspiring your people – your brand is your flag. A rallying point. It tells stakeholders what you stand for, where you’re going, and what role you want them to play. And our strategists, artists, and writers make your brand real.
We’ll also create and produce key media elements, from video modules and voice-over narration to copy that reflects your voice or content marketing assets like white papers.
Design for People also frames multi-channel marketing strategies for digital and print campaigns, targeting external audiences or cohorts within your organization. We use audience segmentation data to map fruitful channel strategies, design your plan, execute creative, deploy, and adjust performance to meet or exceed campaign goals.
Online Learning
We meet today’s demand for distance learning solutions with products for educators, plus courseware for online, mobile, or classroom use. We deliver for government, healthcare, technical, and marketing audiences, among numerous sectors.
Going the Distance
Technical training curriculum needed to certify a specialist workforce? A distance-learning solution that keeps a far-flung workforce aligned? Presentations that codify complex processes or policies in graphically bracing terms? Design for People is there, there, and there.
Our eLearning experience ranges from products for educators to courseware for online, mobile, or classroom use. We produce interactive instructional solutions for government, healthcare, technical, and marketing audiences, among numerous sectors.
Our course development methodology is tailored to fit the needs of learners and includes elements of: adult learning theory, ADDIE instructional design, social, situated, discovery, and motivational learning.
Design for People instructional designers emphasize storytelling, empathy with the target audience, and creating measurable value. We’re a team of diverse experts – curriculum architects, instructional designers, user experience and content experts, scriptwriters, narrators, graphic designers, media producers, and developers.
Apps & Websites
We innovate across the gamut of media types. Apps range from rigorous performance support tools for medical professionals to consumer solutions with high play value. We’re well versed in the latest trends in customer and user experience, visual design and technologies across desktop, tablet and smartphone devices, including other digital channels such as gaming platforms, virtual reality and touchscreen kiosks.
Where Lines of Code are Only Half the Load
In a space now dominated by commodity-grade pop-up solutions, Design for People innovates efficiently. We’ve designed apps ranging from consumer solutions (a fashion-sharing app with social media influencer powers) to robust, highly informative performance support apps in the healthcare field.
We’re well versed in the latest trends in customer and user experience, visual design and technologies across desktop, tablet and smartphone devices, including other digital channels such as gaming platforms, virtual reality and touchscreen kiosks.
We excel at website challenges where project requirements exceed the bandwidth of a WordPress-class template. Our award-winning teams of user experience designers, information architects, writers and developers have deep experience across a variety of media types. We build all websites with organic “natural” SEO top of mind to both optimize business performance at launch and enable adjustments over time.
Whatever the mission, Design for People innovates for extra user appeal plus satisfying ROI.
