Giving People What They Want Since 2014

Design for People is a digital agency with special proficiency in eLearning, branding, and marketing. Our unique point of difference is audience-focused, empathic design with relentless dual emphasis on optimizing the user experience and creating business value. We produce high-performance digital experiences, principally learning solutions for digital platforms, websites, and mobile apps, and the marketing campaigns to support them. We’re also branding mavens – award-winning artists and graphic designers.

Design for People serves government agencies at the federal, state, and municipal levels plus commercial clients, associations, and non-profits. Working with higher education or government agencies, we often extend an established, tightly governed brand into new environments without sacrificing recognition or consistency. We’ll design new digital experiences that respect heritage brand norms, evolve or freshen established brands, or conceive original concepts.  We’ve also produced consumer solutions in the technology, publishing, finance, healthcare, education, recruitment, operations, and lifestyle categories.

The Design for People team has combined decades of experience optimizing promotional campaigns and advertising, digital experiences, and content for a wide range of media, online training, infographics, and data visualization. Because we offer strategy, design and development, and marketing planning in one efficient package, we deliver streamlined project management with clear lines of authority and responsibility.

For our public agency clients, we harvest insights and best practices from our private sector engagements — often involving entrepreneurs, startups, or small, agile innovators — and distill them appropriately. Just as corporate IT initiatives grow more usable and valuable via consumerization, our work in the public sector benefits from our familiarity with the relentless focus on customer experience required of mission critical B2C initiatives.

By positioning empathic, people-first digital design as a pragmatic business investment, Design for People sets itself apart from the pack. Learn about our empathic design approach.

Design for People Inc

Capabilities Statement

SBA WOSB Certified

NAICS: 512110, 541430, 541511, 541613, 541810, 541820, 541850, 541890, 541910, 541922, 561920, 611430

VA SBSD SWaM Certified

NIGPS: 91500, 91800, 92000, 91501, 91509, 91596, 91876, 92400

Design for People operates with W2 employees, 1099 independent contractors, and specialist partners to fulfill unique project requirements.

Our Team

Design for People is a team of strategists, marketers, designers, instructional designers, and technologists. We are leaders in our craft and passionate about creating impactful solutions that serve the noble cause of helping people. Our strategic partnerships help us meet even the most unique project needs. Here’s an introduction to our key team members:

Erin Hunter
Erin HunterFounder and CEO / Creative Director
Erin is a creative director, designer, and innovator. She’s created microlearning for Adweek and IBM Watson, designed AARP’s Caregiving web channel, led the nation’s first smokeless tobacco prevention campaign for FDA, designed Face the Facts USA for The George Washington University, designed apps and branding for CFA Institute, and eLearning for government. Erin has won Telly, Web Marketing Association, GovTek, Webby, Forbes Best of the Web, Omni, Brandon Hall, and Horizon awards. Read more
Tom Farmer
Tom FarmerLead Communications Strategist
Tom is a veteran strategist and writer, former CNN executive producer, and co-author of the 2020 book Bombarded: How to Fight Back Against the Online War on Democracy. He directed Face the Facts USA, an online voter engagement project at The George Washington University. Tom’s won Peabody, Telly, CableACE, and Cicero Speechwriting awards and worked with Microsoft, Expo 2020 Dubai, and CFA Institute. Read more
Teri Cantor
Teri CantorCurriculum / Instructional Designer
Teri offers a unique ability to gather even the most complex information and construct an understandable learning paradigm that educates learners. She creates storyboards that translate concepts into engaging digital learning modules in a variety of education, training, and eLearning projects. Read more
Don Tracia
Don TraciaInstructional Designer / Technologist and Video Producer
Don is an instructional designer, technologist, and video producer. He works with subject matter experts to assess learner needs, develops learning objectives, creates course materials, activities, and assessments. Don’s experience spans developing and online, hybrid, and virtual instructor-led training (VILT) learning solutions, and leading training workshops. Read more
Casper Voogt
Casper VoogtTechnical Project Manager / Lead Developer
Casper is a web project manager with design and development experience, especially in open-source content management systems. Casper has worked for Fortune 500 companies, NGOs, government, education, non-profits, IT companies, research / advocacy organizations, manufacturers, radio stations, TV personalities, startups and more. Read more
Jesse Voogt
Jesse VoogtSenior Developer / Accessibility Expert
Jesse is an experienced web developer with a broad range of programming languages and applications in his toolbelt. His experience spans websites, open source platforms, custom developed systems, and eLearning. He is very familiar with accessibility and Section 508 compliance. Read more
Shelby Tanase
Shelby TanaseGraphic Designer
Shelby is a talented graphic designer. Her creativity shines through her designs, illustrations and layouts. She creates visual designs, provides layout and design for marketing materials, and produces eLearning courseware. Her sense of design and creativity delights audiences and clients alike. Read more
David Gibney
David GibneyCopywriter / Producer
David is a writer and producer of digital content and media. His technical, patient, and detailed approach ensures a quality outcome. David brings 20 years of experience in media production, creative and technical writing, report management, and data-driven analyses. His copywriting spans the gamut, from writing accessibility descriptions to technical and marketing materials. Read more
Caroline Hunter
Caroline HunterCopywriting Intern
Caroline is a talented copywriter. At Design for People, she helps with translating marketing research into blog posts, works with colleagues in creating e-Learning experiences, and brings a fresh perspective to our various projects. Read more
Team Thumbs Up

The Brilliance of Design for People is Our People.

We are a team of diverse and caring individuals who love what we do and enjoy working together! We are looking to grow the team to better serve the growing needs for our clients. Currently all our positions are remote (USA).

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