Win hearts, win users with emotional design

December 14, 2014

Speaking about emotional design

What do you want your users to do? Great design means getting people to do what you want when they use your app. Great apps are useful, usable and DESIRABLE. Tap into your users’ emotions to engage, delight and ultimately drive users to reach the product’s objective.

The following slides were presented at MoDevCon in December 2014, Arlington, VA.

View on Slideshare

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