Summary
Adweek Microlearning gives you the practical knowledge and actionable insights you need to succeed in today’s constantly evolving market. All in the time it takes to have a cup of coffee.
Challenge
Adweek sponsors sought a new way to educate prospective customers by covering the topic or problem to be solved and how to garner success – with a delightful educational video in five minutes or less.
Project Approach and Results
In collaboration with Adweek and its sponsors, we designed a series of microlearning animated 5-minute videos for Adweek sponsors covering topics in connected TV, customer experience, data and insights, and advertising. Sponsors include: MNTN, Amazon Ads, Cardlytics, Viant, Vericast, and Dunn & Bradstreet.
Using Vyond our designers created delightful animations quickly and easily. Voiceover narration audio was paired with background music and beautiful visuals to create fast-moving, easy to understand mini-lessons.
How to Make TV an Effective Performance Channel
MNTN
3 Essential Elements for a Successful Holiday Campaign
Amazon Ads
Understanding How Social Values Can Help Brands Build Better Connections
Amazon Ads
It’s Time to Forget Cookies and Focus on People
Viant
Do You Know How to Reach, Engage and Delight Connected Consumers?
Amazon Ads
Key Steps for Account-Based Marketing Success
Dunn & Bradstreet
Organize and Leverage Your Measurement Toolbox
Amazon Ads
Connected TV Enables Effective Audience-First Advertising
Vericast
Branding & Creative
Online Learning
Apps & Websites
We may learn, work, buy and sell at a distance, but we all want positive contact.
Design for People supplies the rarest element in digital design: a human touch in a chilly point-and-click world. We bake it into brand strategy, apps and websites, eLearning, smart marketing and media planning, and everything you need for success.
