Bana Solutions is a leader in secure data access management for demanding government environments. Bana secures identities and data so agencies work more safely and efficiently. They do it with relentless focus on honest business value and strategic innovation. Bana has revolutionized technology solution delivery in the belief that federal agencies deserve partners in this space that aim for greatness.
The website was outdated, messaging was unclear, and did not reflect the caliber of its talented technical staff. Before beginning the new website project, we had previously revitalized the Bana Solutions brand with new brand promise, message strategy, visual design and established the brand guidelines. Bana had grown its team, even during the height of the Covid pandemic.
Project Approach and Results
The project began by building on the brand strategy to define the website goals and target audience segments. Bana wanted to clearly articulate its services to prospective clients, show its partnering opportunities, and attract candidates for recruitment. Then we defined the information architecture and content strategy. The company had matured and grown in its services offerings and capabilities, so the website needed to feature all new content. We created visual design comps to show how screens would look. The website was developed on a new CMS platform and an accessible applicant tracking system (ATS) was integrated that met Section 508 requirements. The team at Bana Solutions is excited to have a new website that better reflects their top-notch, high quality capabilities and service offerings.
We may learn, work, buy and sell at a distance, but we all want positive contact.
Design for People supplies the rarest element in digital design: a human touch in a chilly point-and-click world. We bake it into brand strategy, apps and websites, eLearning, smart marketing and media planning, and everything you need for success.