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Solebrity is an early stage data science startup company with a new social shopping app where users earn cash when people buy the products they endorse. The more it’s used, the smarter it becomes – it learns users’ preferences and displays products that meet those preferences. The name “Solebrity” comes from the marriage of the words “Social” and “Celebrity”. Solebrity customers use their social influence (their personal circle of friends, family, and acquaintances) to feel like a celebrity who endorses products (and earns rewards).
Project Approach and Results
We created the brand position and key personas and persuasions for each of the three audiences (customers, brands/retailers, and charities). From the brand positioning, we created the logo and tagline and key messaging. We designed the user experience, visual design and messaging for the app (iPhone and Android) the website Solebrity.com and marketing materials.